Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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ex: little girls brainstorming vs boys -- focused listening, serial conversation = true collab vs fighting for own idea airtime! Create options. At every stage of the process, but especially the early stages, design thinkers should be brainstorming, asking probing questions, and creating multiple possible ways of solving the problem.

Change by Design: How Design Thinking Transforms

In a business context, designers are often seen as ‘agents of change’. Design shows up in an innovation context or on large-scale transformation programmes where the design team might find itself striving to understand the status quo to devise a new or better solution than the previous. Desirability. Feasibility. Viability. These are three words every design thinker keeps in mind when approaching a project. First, we now live in what Joseph Pine and James Gilmore christened an “experience economy” in which people shift from passive consumption to active participation. Second, the best experiences are not scripted at corporate headquarters but delivered on the spot by service providers. And third, implementation is everything. An experience must be as finely crafted and precision-engineered as any other product. Surveys of corporate leaders frequently cite innovation as a key concern. These leaders worry that another company might disrupt their current business model, leaving their organization behind. We should ask what those leaders and organizations are doing to encourage the behaviors that enable innovation. Too often, they place promising talent on teams that are jaded or have been burned by failure. They incentivize people based on predicted results instead of the diversity of their experimentation and strongly encourage people to conform to their organization’s culture. When risk avoidance and aversion to failure or diversity in opinions are the critical success factors for a project team, it should be no surprise that only incremental innovations result. My professional development group at work read this, and in the interest of a speedy review for a book that is unmercifully long for what little insight it provides, I just wish to say three things:The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Barry Schwartz, "Paradox of Choice": most people don't want more options, just want what they want, and paralyzed by fear if overwhelmed by choice (optimizers), or just put up with whatever works (satisficers)

Change by Design : How Design Thinking Transforms

constraint of existing business model: but business systems designed for efficient, so new ideas are incremental, predictable, easy to copy Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation excel An overarching purpose should be articulated so that the organization has a sense of direction and innovators don’t feel the need for constant supervision.Change by Design is a popular business book, by author and award-winning designer, Tim Brown. It explains how to apply the design thinking process to innovation challenges, and follow "design thinking" guidelines to foster creativity and build tomorrow's innovations today. Post-it notes: design teams naturally diverge endlessly - Post-it note storyboards + Butterfly Test: post-it note ballots for each person to vote on best ideas and reach consensus These questions are essential to identifying what we call latent needs, needs that may be acute but that people may not be able to articulate.



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